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Oten Sainsbury's uses different termonology when describing products and hence are not correctly included in price comparisons. For example Sainsbury's sell a small packet of Milled organic flaxseed which is compared against larger sizes in both Sainsbury's and other shops.
I keep getting this as a reduced price where in fact at. £2 per 100g for a small packet it is much more expensive than other shops. Pleas correct.